KINDER BUENO
Digital Positioning & Social Campaigns
I had the opportunity to collaborate with VMLYR Italy and Davide Iacono on Kinder Bueno new digital positioning and social media campaigns.
The campaigns, based on different target's interests (music, cinema, gaming and sport) want to play with the product; animated illustrations, music and sounds effects go to create perfect settings for some short funny videos at the same time enhance the yummy Kinder Bueno Classic & Kinder Bueno White features.
I was responsible of the art direction and video making, from motion graphics to editing.
VMLYR/ 2022 - Creative Director/ Paolo Boccardi & Domenico Greco - Copywriter/ Davide Iacono - Art & Motion/ Luca Cos
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Download File: https://lucacos.co/wp-content/uploads/2023/04/white2_p.mp4
New Kinder Bueno positioning. A social identity more focused on a generational attitude than just a consumer occasion.
We transported the previous "I feel Bueno" philosophy to more real situations. An incentive to take the best from life regardless of the more or less perfect context.
The claim, "Bueno così," was born.
The art direction aims to give a less childish view of the brand through a different illustrations style and a bold use of colors and typography.
VMLYR/ 2022 - Creative Director/ Paolo Boccardi & Domenico Greco - Copywriter/ Davide Iacono - Art Director/ Luca Cos - Illustrator/ Huza Studio
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Download File: https://lucacos.co/wp-content/uploads/2023/04/telefono_mockup_3.mp4