SMILESOLAR
Integrated Campaign
Concept development and integrated campaign for Q&Q Smilesolar product launch in Italy. Smilesolar is an eco-friendly watch, made by recycled materials and with a little smile shape solar panel inside the dial; solar power charge and no needs to change batteries. The whole concept is inspired by the "take it with a smile" philosophy, a value that became the brand manifesto, ready to interact with a specific target; who shares the same idea of life. Print and digital ADV, subway and trainstation display, product websites and social media channel support the opening of Smilesolar temporary shop in Milano were my main duties.
THE MINE/ 2013 - Creative Director/ Elena Raffa - Art Director/ Luca Cos - Copywriter/ Alessandro Venturi
